Sustainability Drinks #2 - 11.3. @ Betahaus Berlin

Topic: Beer and Advertising


Our second event connected over 60 participants from various areas over interesting presentations about Quartiermeister beer and the social impact that sustainable beer consumption can have as well as a new approach to advertising for good.

Impressions

Speakers

Peter Eckert, Quartiermeister: "Beer and how consume can be correct and sustainable."

Alistair Langer, Humancredit: "Humancredit - Your Data as Social Currency. Your Online Activity as Donation. Turning Ad-Millions for the Good(s)."




20:10
Peter Eckert (Quartiermeister) about "Beer and how consume can be correct and sustainable."

Peter Eckert is CEO of Quartiermeister, more information at www.quartiermeister.org and www.facebook.com/quartiermeister

His presentation will be about a way consuming can make a difference and be a participatory, social and sustainable action. As an example of this movement he'll present what objectives Quartiermeister has, how these are pursued and why this business model could be a role model for upcoming social enterprises in different fields. Quartiermeister is not just a beer, it's a different way of business and consumption.




20:40
Alistair Langer (Humancredit) about "Humancredit - Your Data as Social Currency. Your Online Activity as Donation. Turning Ad-Millions for the Good(s)."

Alistair Langer is Co-Founder of www.humancredit.cc and Head Marketing International www.integraleuropeanconference.com. Before that, he also headed the marketing division of www.forum-csr.net
You can find more information about him at
www.alistairlanger.de
www.linkedin.com/in/alistairlanger
www.facebook.com/AlistairLanger

His presentation will be about Humancredit - Your Data as Social Currency. Your Online Activity as Donation. Turning Ad-Millions for the Good(s). Data ist the gold of the 21st century. Until now we are simply suppliers of resources. We are passive victims of encreasing data expropriation. There is an alternative: Turning the tables! Actively offering what they want to take away from us! Our data, our feedback, our engagement...
Our Humancredit!
Humancredit is an online platform for people who want to take charge, take an active role and help decide who benefits from their online activity: A cooperation platform for companies and consumers wishing to generate value through collaboration. Humancredit works as a marketplace where your online activity, data and customer feedback are exchanged for Humancredits a valuable fixed-term currency. These Humancredits are funded through advertising budgets and as a social currency transferred / donated to charities.
Humancredit aims to divert 1% of the global online advertising revenue to charitable projects within 5 years.
www.humancredit.cc